Flatten bread with a rolling-pin. In a bowl, combine cream cheese and confectioners' sugar. In another bowl, combine sugar and cinnamon; set aside.
Spread about 1 tablespoon of cheese mixture on each slice of bread. Roll up, jelly roll style.
Dip in melted butter, then in cinnamon-sugar. Place on an ungreased baking sheet. Bake at 350° for 20 minutes or until golden brown.
Submitted by Denise Griffith, Contest Winner - Favorite Holiday Baking/Dessert Recipe